Jun 15, 2022
While doing a training program with the Navy SEALs in 2015, Jesse was introduced to the concept of embracing the suck. It means you have to be willing to suck at something long enough that you can become good at it. It seems like such a simple concept, but so many people struggle with this. A lot of business owners hold themselves back because they won’t take action until they’re perfect at something. For example, many of Jesse’s clients come to him wanting to start leveraging their social media profile to get clients. Jesse usually suggests putting themselves out there using live videos. That’s where people get scared. There’s no edit button, just them, putting themselves out there, being vulnerable. You probably will suck at first, Jesse did. But, you have to embrace the suck so that you can begin to master it.
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