Apr 27, 2022
Do you know the difference between the human funnel strategy and organic marketing? Jesse refers to organic marketing as old school, with the human funnel strategy being new school. First learning of organic marketing in 2016 when he owned a training center, Jesse had success using it on his brick and mortar business. Soon after transitioning to an online lifestyle coaching business, Jesse found himself starting over with no active audience. Turning back to organic marketing, Jesse found that it had become very cookie cutter. He took the leap and transitioned to the human funnel strategy. He’s found that he can get very clear on his ideal client and the messaging that goes with it. This strategy makes it much easier to optimize and engage. It’s a very repeatable system that takes an interested party to a client.
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